Have you heard of tigernuts? We hadn’t. When Selfridges start stocking something you know you need to sit up and take note. We caught up with the founders of We Are Full of Goodness, Doris Amankwaah and Nana Adjekum. Two girls from South London that wanted to bring more variety to the multi-billion pound heath industry here in the UK.
Tell us about your company?
Full of Goodness is all about promoting wellness through introducing traditional foods and practices from exotic lands to a new generation, starting with the UK health food market. We are very familiar with tigernuts as they are a very popular snack in Ghana, as we are of Ghanaian descent, we wanted to enjoy the tasty treats here in the UK packaged well. We believe that there is so much more out there than kale and energy balls and we want to try to widen people’s pallets regarding health foods.
How did you get started?
We always thought about starting something entrepreneurial. We originally came up with the idea in 2013 but explored different things like African tearooms and super food supplement powders. We settled on tigernuts.
We are self-funded so we had to figure out how we could get the goodness of tigernuts into the mainstream at a reasonable cost to us from a business perspective which we did.
Despite the fact we just love tigernuts, these little root tubers are packed with good nutrients, and they are a superfood in their own right. When people hear tiger nut they actually think it’s a nut but it’s a root vegetable.
We wanted to share this with the masses as it is an authentic narrative true to ourselves, After a great trip back from Ghana we spoke about these points, we saw that there was a gap in the market and wanted to plug it and that is how Full of Goodness was birthed.
What challenges have you faced so far?
We first thought about getting a shipment from Ghana. The first issue was there there is a lot of red tape around importing goods and we couldn’t verify that the tiger nuts were organic. We really wanted to produce goods that were as natural and good for the body as possible.
We managed to find a supplier in Spain. They called the tigernut chufa nuts.
In Spain it’s used in a breakfast drink that’s very popular in Valencia. It’s a sweet milk-like beverage. The long name for the drink is horchata de chufa. What’s amazing is that when we have had food stalls, Spainish people weren’t aware you could make flour from the Tiger nut.
We’ve quickly grown to learn that there are absolutely no shortcuts. We can’t do everything ourself so we outsource what we can.
We still do our own packaging, bagging up the tigernuts pretty much every day. We also faced hurdles with prints getting them to print on craft paper bags. One thing we are very proud of is the packaging for this reason. As we grow we may look to revamp the look however we have had nothing but great feedback about the look of our range.
What are the main benefits of using this product?
The tigernuts are high in potassium, they are also high in resistant starch which means they give you energy for longer, high in fibre (more than brown flakes and chai seeds). It is also nut free and gluten free.
Where can we find your product?
We are stocked in the Selfridges foodhall, brixton wholefoods, Sally White Kennington, and online. Our website is Wearefullofgoodness.com.
Favourite dish to cook with your products?
We love the Granola. When we have a food stand in Selfridges and on the stand you have some tasters and people always want to buy the granola pre-made. We are developing the recipe to bring it to market. Loads of our consumers want it ready to go, they don’t want to figure it out. It’s really simple and only needs 4 ingredients:
- Soak the skinned tiger nuts for up to 2 hours.
- Blitz in food processer/magic bullet
- Blitz dried banana chips and add to skinned tiger nuts
- Take a hand full of desiccated coconut flakes
- Mix with maple syrup
- Bake in the over for 20 to 25 mins on 200 degrees c
What does the future hold?
Essentially developing a new range. We are always on the look out for new stockiest and ways to build our brand awareness. We want our brand to be the one that people think about when they think about Tiger nuts. Just like when people think about smoothies, they think about Innocent smoothies.
A huge vision for us is to diversify the health market in the UK.
We think it’s really good for people to see two South London girls of Ghanaian heritage deciding to push an idea and eventually have it stocked in mainstream supermarkets.
Follow the journey of We Are Full of Goodness on their Instagram page.